I'm a senior creative strategist and performance marketer with 8+ years turning consumer insight and paid social data into hooks, scripts, and static ads that actually scale. I work hands-on across the full creative funnel — concepting, UGC scripting, static production, testing frameworks, and iterating on winners — across industries where creative is the growth lever.

Having worked on the agency, publisher, and brand sides of the ad industry, I bring a wide range of skills across paid social management, creative production, and brand strategy. Over the course of my career, I've partnered with brands across 10+ industries and managed Meta and Google media for businesses at every stage — from bootstrapped brands finding product-market fit to scaled accounts pushing past efficiency ceilings.

The "right-brained" creative side carries just as much weight as the "left-brained" analyst — an execution-heavy, obsessive approach that ships work rooted in both data and craft. I care as much about the hook-rate on a single static as I do about the system that produced it, and I'm building toward leading a creative team where that standard scales.