Resume

Jun 2025 – Present

Remote

Chamber Media

— Lead creative strategy and serve as primary client contact across a portfolio of brands, owning weekly performance reviews, production planning, and strategic roadmaps tied to KPI goals.
— Develop messaging frameworks, creative briefs, headlines, and ad copy for static and video campaigns, guiding designers and media buyers on concepts informed by creative performance insights.
— Concept and script video ads, meet with directors and production crew to finalize talent and filming logistics.
— Manage a team of ad media buyers across Meta and Google to launch, optimize, and iterate campaigns based on creative learnings and performance trends.
— Build and optimize landing pages in Lovable to develop full-funnel brand strategies through audience research, competitive analyses, and conversion-focused messaging.

Jan 2022 – Jun 2025

New York, NY

Warner Bros. Discovery

— Collaborated with in-house creative teams and HBO Originals marketing to develop cross-platform campaign concepts and storytelling strategies in response to client RFPs across streaming, video, display, and social.
— Partnered with internal creative, sales, and marketing stakeholders to translate brand objectives into integrated campaign narratives and client brief presentations.
— Managed campaign execution and delivery for Horizon Media and IPG's 100+ brands representing more than $100M in advertising investment while leveraging creative performance insights to optimize messaging and ensure creative alignment.
— Trained and managed a team of coordinators to troubleshoot delivery issues and optimize campaigns.
— Identified and resolved a system issue with frequency cap definitions, resulting in the recovery of $1M in revenue.

Jun 2021 – Jan 2022

New York, NY

January Digital

— Strategized and executed omnichannel campaigns across Facebook, Pinterest, YouTube, and Google Ads, translating consumer insights into creative and media recommendations.
— Analyzed creative performance, A/B tested messaging, copy, and audience strategies, and developed recommendations for creative refreshes to improve campaign efficiency.
— Built performance narratives and presented weekly reporting and optimization recommendations to clients.
— Developed and launched a lower-funnel YouTube campaign strategy using audience-first storytelling and creative sequencing, increasing site traffic by 35% over 3 months and decreasing bounce rate below 2%.

Jan 2021 – May 2021

New York, NY

7AM Enfant

— Managed the company Instagram account and developed creative content using Adobe Suite.
— Implemented SMS marketing through Attentive and A/B tested promotional messaging and creative concepts.

Jun 2020 – Aug 2020

Remote

Aquareveal Skincare

— Planned and produced video, statics, and written content for the blog, Instagram, and email campaigns.

Jun 2019 – Aug 2019

Englewood Cliffs, NJ

Sotheby's International Realty — Prominent Properties

— Trained agents in regional offices and developed internal manuals on best practices for using social media platforms to build online brand presence and advertise to regional target markets.

Education

B.A., Marketing & Psychology — Magna Cum Laude, Dean's List 2018–2021 · Sep 2017 – May 2021