Concept-to-copy content built for performance — hooks, headlines, ad copy, and messaging frameworks grounded in consumer insight and channel best practices.
Scripting for UGC, direct-response, and brand video — structured around strong hooks, clear value propositions, and retention-driven pacing.
End-to-end static ad production, from concept and design direction to iterative, test-ready creative batches across formats and placements.
Full-funnel paid social and performance media management — campaign structure, budget allocation, testing, and optimization toward efficiency and ROAS.
Strategic account leadership — aligning creative and media work to business goals, managing timelines and expectations, and translating data into clear recommendations.
Meta paid media management consulting, creative direction and designer briefings, and industry-specific best practices — brought in as a strategic partner to sharpen the creative and media engine without owning the full account.