NuScience
2026Campaign Overview
Beat the client's CPA goal in the first month
NuScience came in with a $25 CPA goal on Cellfood and SAM-e. Within one month of taking over the accounts and launching a new static library, we were driving purchases at a $20 CPA — a full $5 under target. Alongside paid, I built new Cellfood and SAM-e landing pages, and produced Amazon A+ Premium Content to extend the campaign story onto the retail PDP.
Performance
$20 CPA against a $25 goal, one month in
Cost per acquisition (client goal was $25)
From account takeover to hitting the CPA target
New landing pages built — Cellfood & SAM-e
Metrics from the first full month of paid Meta under Chamber Media. Skeptic-to-Believer became the anchor creative — Variant B hit $13.40 per add-to-cart, and the Skeptic-optimized purchase campaign drove every confirmed purchase in its cohort.
My Role
Creative direction, landing pages, and Amazon A+
- ✓Took over Meta ad account and rebuilt the creative testing structure from scratch
- ✓Directed all static creative — copy, image direction, and photography for every asset
- ✓Built new landing pages for Cellfood and SAM-e to close the gap between ad and purchase
- ✓Produced Amazon A+ Premium Content statics to extend the campaign onto the retail PDP
- ✓Interpreted weekly performance and consolidated budget behind the Skeptic-to-Believer anchor angle
- ✓Acted as the main client point of contact and growth partner
UGC Video
Skeptic-to-Believer, in motion
Static Creative
Multiple angles across Cellfood and SAM-e
