Strider Bikes
2026Campaign Overview
Repurposed footage and sharper angles — a profitable, stable paid engine
Strider Bikes is a heritage kids' balance-bike brand pushing toward a $4M annual revenue goal. My focus was on the creative side of a paid account that runs across Meta, Google Search, PMax, and dedicated landing pages. We built new video ads out of footage the brand already had by identifying angles the data was quietly asking for, and shipped a full Firecracker Sale static library across product, lifestyle, and urgency angles. The account currently reads 3.80x on Google YTD, an 8.41x branded PMax line, and Meta holding profitable across 7/14/30-day windows.
Performance
Profitable, stable, and pacing toward the $4M goal
YTD attributed revenue across Meta + Google (Jan 1 – Jul 5)
YTD Google Ads ROAS — the account engine
Branded PMax ROAS — most efficient line in the account
Meta tracked orders in a single 7-day window at 1.32x ROAS
Metrics sourced from the Strider × Chamber Media 7-Day Executive Summary (Jun 22–29, 2026) and YTD figures through Jul 5, 2026. Meta ROAS holds at 1.32x / 1.51x / 1.41x across 7/14/30-day windows — profitable and stable, no lag artifact.
My Role
Creative direction, client lead, and the creative half of a two-person paid team
- ✓Main client point of contact and growth partner
- ✓Partnered with the paid media buyer running Meta and Google in-platform daily
- ✓Translated weekly performance into the next creative brief — video and static
- ✓Advised on landing-page angles that mapped to the winning creative themes
Video Production
Data-driven video from footage the brand already had
Instead of shooting net-new, we mined historical footage and long-form content and rebuilt it around angles the performance data pointed to — either winners we needed to push harder, or missed opportunities the account was leaving on the table.
- —Identified missing angles and winning angles from creative performance data
- —Scripted data-driven concepts around each identified angle
- —Worked closely with the editor to repurpose historical footage into net-new ads
- —Grandma's Gift: 70+ women were driving impressions on gifting angles but not converting — briefed and shipped a video built specifically for that audience
Gifting was performing well and 70+ year old women were driving a large share of impressions but weren't converting. This video was built from existing footage, specifically for that audience and that moment — closing a missed opportunity the data was pointing to.
Built around the early-start / youngest-rider angle — a winner in the data that needed a dedicated piece of creative to scale against.
Static Production
Firecracker Sale — multi-angle static library
A dedicated Meta sale campaign ($3.9K spend, June 23–26) that expanded reach during the holiday window. I directed copy and image direction across product, lifestyle, and urgency angles.
- —Copy and image direction on the full Firecracker Sale static library
- —Directed the creative angles: product-forward, lifestyle, and sale-urgency
- —Iterated on hook and headline copy against Motion + Meta performance signals
