Sweathouz

Campaign Overview

Breaking through a promo-dominated feed

Sweathouz's paid social feed is historically dominated by in-house deal creative — % off, BOGO, Bring a Friend Free. We're not their paid media agency and don't have access to their ad account, so visibility is limited to Motion. Despite that, this scripted brand spot became the first non-promotional ad to not only reach the top of the leaderboard, but outperform the deal ads on both CTR and ROAS.

Performance

Best overall performer within two weeks

Metrics sourced from Motion, the only performance dashboard accessible to us on this account. Watch Score and Hook Score benchmarks are client-historical averages.

My Role

Script to launch

• ✓Scripted the hero spot and wrote the full creative brief
• ✓Partnered with directors and producers on talent selection and filming coordination
• ✓Worked with the client-side ad buyer to launch on Sweathouz's owned social channels
• ✓Provided copy, image direction, and reference imagery for the static creative — executed by our graphic designer
• ✓Acted as the main client point of contact and growth partner

Hero Video

60-Minute Detox — the top performer

Also In Rotation

Relax, Recover, Rejuvenate

A second spot from the same production. Didn't hit the same performance ceiling, but the client loved it — kept in rotation for brand and awareness placements.

Static Creative

Copy, direction, and creative brief

I provided the copy, image direction, reference imagery, and full creative brief. Our graphic designer executed the final artwork.