VisionGuard
2026Campaign Overview
From no paid infrastructure to Meta warming up in one month
VisionGuard came in with almost nothing on the paid side — limited paid media, three disorganized Google Ads accounts, and no history of a functioning Meta channel. One month into the partnership, Meta was already warming up: CPL cut roughly in half week-over-week, landing page CVR at 4.71%, and a foundation of tracking, creative, and market-level reporting standing behind it. A central creative message: VisionGuard handles insurance claims end-to-end, and because glass deductibles are often $0, the whole fix can cost customers nothing out of pocket.
Starting Point
What we walked into
- —No paid Meta history — a handful of ads that never exited learning phase
- —3+ disorganized Google Ads accounts with limited spend
- —No tracking foundation for real lead measurement
- —No creative library to test against
Performance
Meta CPL nearly halved in a single week
Week-to-date Meta CPL (down from $180+ prior week)
Landing page conversion rate
From cold start to Meta warming up
Close rate (GHL, last 7 days)
Metrics sourced from the July 2–8, 2026 weekly performance report. Meta was in its first full week of real delivery — learning phase expected to fully bed in over the following two weeks.
My Role
Channel build & creative direction
- ✓Built the paid Meta channel with the paid media buyer — we strategized the channel approach together, and he handled in-platform execution
- ✓Directed all static creative copy, image direction, and photography for every asset
- ✓Interpreted weekly performance and amplified winning creative assets
- ✓Acted as the main client point of contact and growth partner
Static Creative
Copy, direction, and multiple angles
