American Express

Campaign Overview

$3.2M Title Sponsorship — American Express × The White Lotus S3

A first-of-its-kind title sponsorship pairing American Express with HBO's most talked-about premium series. The buy spanned in-front sponsorships across all three seasons on Max, streaming ad experiences, custom co-branded creative, and a character-driven social extension — targeted to adults 21–44 with HHI $75K+.

Media Mix

Ad units included

• ✓Title Sponsorship In-Front: S1–S3
• ✓2x Streaming Units
• ✓2x Brand Blocks
• ✓Co-Branded Promo Bumper
• ✓4x Character Vignettes on Social
• ✓Standard Run of HBO Max

Targeting: Adults 21–44 · HHI $75K+

Brand Lift Study Results

Measured impact on Amex

Source: DISQO x WBD Amex Campaign Effectiveness Survey. Control n=4,357 · Exposed n=4,355.

My Role

Media plan through launch

• ✓Built the full media plan — ad units, platforms, and placements — from interactive units to bumpers and social videos
• ✓Worked with ad operations to traffic the campaign and launch it with proper tags
• ✓Managed pacing and delivery with coordinators to keep spend and delivery on track
• ✓Partnered with our research team to design and execute the brand lift study
• ✓Determined where the campaign ran, including HBO Max and HGTV.com
• ✓Set audience targeting for the standard run of HBO Max mid-roll ads
• ✓Acted as the main client point of contact and growth partner

The White Lotus Effect

Cultural + travel halo

Source: BBC Travel — "How TV and film locations impact travel: The White Lotus Effect."

Show Performance

Why TWL was the right bet

Creative

Winning assets

The full suite of ad units running across HBO Max and social — extracted from the sponsorship deck.